The Mechanism Redesigns UK TV Listings Web Site OntheBox.Com in Preparation for US Launch

London—18 March, 2009—theMechanism, a multi-disciplinary design agency with offices in New York, London, and Durban, South Africa, announces the relaunch of, the UK’s leading TV listings Web site. The new Web site provides programme schedules for over 200 UK television channels, as well as radio and cinema listings for films showing throughout England, Scotland and Wales.

“When we first launched in June 2006, we were confident that it would become a popular resource for television viewers. Today, Google ranks number one in the UK for the search term ‘TV’ and ‘TV listings,’” said Anthony Shafto, managing director, EMEA, theMechanism. “The site has more than 25,000 registered users, 1.5 million unique visitors per month and it feeds the TV listings for The Sun and The London Paper. With this latest redesign of, we have introduced significantly improved functionality and far richer content. Together with our colleagues at, we have mapped out a detailed plan for the site’s evolution, which we believe will continue to make it the UK’s favourite guide to TV, film and radio.”

In addition to designing the site’s visual identity and user interface, theMechanism built all site functionality including the ability for users to create their own custom listings, which can be seen at:

“Being the number one Google search result for a term as popular as ‘TV,’ is fantastic for bringing traffic to the Web site, but it also brings technical challenges to ensuring that the Web site be available to a substantial number of concurrent users,” added Oliver Shepherd, technical director, EMEA, theMechanism. “To maintain peak performance and meet our users’ expectations for quick-loading Web pages, we designed a granular, on-demand caching model that allows us to serve two weeks of TV and radio scheduling information in any conceivable combination of channel, date and time span for 200 TV channels and 25 radio stations at an average response rate of 1.5 seconds.”

“Here at Media Corp., we are excited to offer our users a new and much more powerful service in Working with theMechanism to develop a custom built site incorporating TV, film and radio listings tailored to the users’ personal preferences makes us confident that will continue to be the premier destination for those who want to know what’s on, where and when. We couldn’t be more pleased with how this new version of the site has turned out and look forward to our continued work with theMechanism to further develop it and launch its US version,” said Justin Drummond, CEO, Media Corporation plc.

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