The Mechanism and Redd Creations Form Partnership to Offer Creative Sound Design and Production

NEW YORK, NY—June 24, 2008—The Mechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa has announced a strategic partnership with Redd Creations, a London-based music and sound design production studio that provides studio recording and composition for emerging bands, individual artists, brands and digital media. The partnership provides The Mechanism’s clients with the opportunity to enhance their brands with audio signatures and mnemonics and to enrich the user experience of projects they commission with soundtracks that are composed, arranged and delivered to their unique requirements.

“We have worked with Redd Creations since 2006 to develop audio identities for many clients. We are formally announcing a partnership due not only to the success and maturity of our working relationship, but also because an increasing number of clients are requesting sound design and production for brand identities, digital media and soundtracks,” said Anthony Shafto, managing director, The Mechanism -– London.

The Mechanism’s partnership with Redd Creations provides clients with a more diverse suite of creative options to develop, differentiate and protect their brands. “We’re excited to announce our partnership with The Mechanism,” said Sam Doha, founder and executive producer of Redd Creations. “We’ve enjoyed a rewarding working relationship over the years and look forward to building upon past success with enhanced and increasingly integrated service offerings for both companies.”

Creative sound design and production for brand development is becoming increasingly important due to consumers’ expectations for more sophisticated, immersive and multi-dimensional user experiences. With this partnership, The Mechanism and Redd Creations are positioned with the talent and tools to deliver brand experiences that go beyond the visual.

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