About

Summary

I am a freelance writer/editor and marketing “mixologist” with an extensive background in a variety of industries, including nonprofit/association, health care, human resources, fashion and cosmetics. I prepare potent cocktails of marketing strategy, search engine optimization and compelling copy under tight deadlines…with delicious results.

Looking for an editor with a keen eye? I will add flavor to your copy while ensuring that there are no pesky grammatical errors.

Let’s get started. Contact me to discuss your next project:

email

Specialties

Writing, editing, proofreading, art direction, marketing, public relations, social media, search engine optimization, event planning/coordination, photography, AP Style

Professional Experience

Public Relations Society of America (PRSA) (New York, NY) | Copywriter/Editor │ 2006—2010

  • Conceptualized, researched, wrote, edited and proofread copy for the Public Relations Society of America, the nation’s largest community of public relations and communications professionals. PRSA provides training, sets standards of excellence and upholds principles of ethics for the global public relations profession.
  • Created strategic, search engine optimized marketing copy (print and digital brochures, Web copy, e-blasts, social media postings, advertisements, program, etc.) for the PRSA International Conference, the world’s largest annual event for public relations professionals.
  • Wrote sales-focused, search engine optimized copy to promote PRSA’s various professional development on-site seminars, webinars and conferences, including the Digital Impact Conference, which focuses on social media tools, strategies and best practices.
  • Wrote, edited and proofread various materials including PRSA’s Branding Identity Guidelines; membership, awards, and conference booklets; blog posts; postcards; brochures; Web copy; banner ads; flyers; letters; social media postings; newsletters; etc.
  • Taught Web writing workshops for PRSA staff and contributed ideas on the IMC Core Messaging Team, which was responsible for developing new core marketing messages for PRSA.
  • Served as a vital member of the PRSA Core Communications Team, which ensures consistency in PRSA voice, and both PRSA and AP Style. Helped create the official PRSA Style Guide. Available to counsel staff on writing and style issues.

Astron Solutions (New York, NY) | Writer/Marketing Specialist │ 2004—2006

  • Served as a self-contained creative department for an HR consulting firm, servicing clients such as Aflac, Kawasaki Rail Car, Meridian Vineyards, Comcast Cable, and the Dana Farber Cancer Institute.
  • Created a marketing and public relations department from scratch; manage all aspects of marketing, PR, advertising and design.
  • Managed all marketing and public relations projects from initial concept through execution, including copywriting, design, production of all promotional materials, marketing research, search engine optimization, and event planning.
  • Wrote articles on industry relevant topics that have been published in top trade publications.
  • Researched, wrote, edited, and produced a bi-weekly e-zine and corporate blog; enabled e-zine to be part of a global searchable database, expanding its reach to over 80,000 HR professionals.
  • Created numerous marketing/PR collateral materials, including custom 12-page booklet, invitations, contests, brochures, Web content, press releases, etc.
  • Determined the ROI of marketing campaigns and tradeshows by creating customized tracking documents.
  • Planned and coordinated meetings and events.

Englewood Hospital and Medical Center (Englewood, NJ) | Public Relations Specialist │ 2001—2004

  • Managed the production of Vital Signs, an in-house 28-page monthly magazine for a large NJ medical center with over 3,000 employees.
  • Researched story ideas; interviewed and photographed patients and physicians; wrote articles; and managed design and production.
  • Wrote and edited public relations and marketing materials, such as medical program brochures.
  • Pitched media stories; coordinated on-site and off-site media coverage by outlets such as WCBS-TV, WABC-TV, WWOR-TV, “Inside Edition,” News 12 New Jersey, The Record newspaper, and the Asbury Park Press.
  • Honored among over 3,000 employees as Employee of the Month in July 2002.

Cirqit.com (Whippany, NJ) | Marketing Manager │ 2000

  • Managed multiple marketing projects for a software and services firm focusing on the print procurement needs of large organizations.
  • Wrote and edited e-zines, product sheets, press releases, Web site content and stakeholder communications.
  • Coordinated trade shows; planned special events; served as art director for trade show booth design; performed marketing research.

Revlon (New York, NY) | Assistant Manager, Customer Marketing & Planning │ 1995—1998

  • Wrote, designed and proofread marketing materials for one of the best known consumer brands in the world.
  • Worked on materials such as quarterly brochures, sell sheets, promotional incentive pieces, and newsletter articles for the Revlon and Almay brands.

FREELANCE EXPERIENCE

Freelance Writer/Editor and Marketing Consultant  │ April 2010—Present

  • Editing and proofreading various confidential pharmaceutical sales training and medical communications copy for Educational Resource Systems’ clients, including Abbott, Baxter, Merck and Novartis.
  • Writing, editing and proofreading web copy, as well as providing marketing consultation and photography, for Ettington Et Al. Recently worked, and currently working on, projects and events for the Division of Pediatric Orthopaedics of Morgan Stanley Children’s Hospital, New York Presbyterian Hospital, the Starfish Foundation Foster Home and Children of China Pediatric Foundation.
  • Provided updated trade show workstation graphics for New York-based human resource consulting firm, Astron Solutions.

themechanism, LLC (New York, NY) | Freelance Marketing Writer/PR Consultant │ 2002—Present

  • Write, edit and distribute press releases for clients of a multi-media creative agency.
  • Compose and edit print and online materials; serve as photographer; manage public relations and marketing research/development.

Paladin Associates (New York, NY) | Freelance Marketer │ 1998—2000

  • Created marketing and public relations materials for clients such as TV Guide and Swatch Group USA as a freelance marketing specialist. (See details below.)

Rosenthal USA | Copywriter/Marketing Coordinator

  • Wrote, designed and coordinated ads, brochures, sell sheets, artist bios, Web site content and direct mail pieces for Rosenthal USA, a maker of fine dinnerware, flatware, stemware, giftware and crystal.
  • Worked on the Versace and Bvlgari home design collections: wrote successful millennium launch copy for Versace Home Design in the wake of Gianni Versace’s death; wrote copy for the launch of the Bvlgari home design collection.
  • Directed and managed the redesign of Rosenthal’s Web site.

TV Guide | Presentation Manager/Copywriter

  • Wrote and designed presentations for the launch of TV Guide Mature, a special edition of their weekly publication aimed at older adults.
  • Wrote advertising copy and contributed creative advertising concept ideas.

Turner Steiner International | International Marketing Assistant

  • Wrote, edited and designed a monthly newsletter and brochures for an architectural engineering firm.

The Swatch Group USA | Public Relations Copywriter

  • Created a series of press releases to promote new millennium product launches for the US division of the $3.5 billion global consumer brand.

EDUCATION

William Paterson University (Wayne, NJ) |
BA in Communications
| 1991

  • Minor in English and Art; Concentration in Public Relations.

SKILLS

  • Writing, editing, proofreading, art direction, marketing, public relations, social media, viral marketing, search engine optimization, photography, AP Style
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